About this site

My name is Mithun Srivastava. I have spent the last eighteen years at Info Edge (India) Limited — the company behind 99acres.com — working in the Indian property market, and I currently lead a new business team in North India.

Real estate is not only my job. It is the thing I read about on Sunday mornings, argue about at dinner, and have spent nearly two decades watching from the inside. This site is where that goes.

Why it exists

Most Indians make the largest financial decision of their lives with less information than they would use to buy a phone. Not because the information does not exist — it does, in RERA filings, in NHB indices, in registry records, in state circulars — but because nobody has put it in one place, in plain language, without something to sell you at the end of it.

That is the entire purpose here: to help Indians understand real estate better. How it is bought, rented, sold and financed. How the businesses in between — brokers, portals, no-brokerage platforms, builders, channel partners — actually work, and what each of them is paid for. If you finish an article here knowing one thing you did not know before, the page has done its job.

What this site is not

• Not a listing site. You cannot find a property here, and you never will be able to.
• Not a lead business. Your details are not collected for sale, passed to brokers, or shared with anyone. One tool — the RERA renewal reminder — stores an agent’s contact details, for the sole purpose of sending those reminders and for nothing else. You can withdraw at any time.
• Not an official channel of my employer. This is a personal site. The views are mine alone, no company data is used anywhere on it, and nothing here should be read as a statement by any company I work for.
• Not advice on what to buy. I will show you how a number is arrived at. What you do with it is yours to decide — ideally with a lawyer, a chartered accountant, and your own reading of the documents.

How I write

Every figure carries a source and the date it was verified. Fact, interpretation and opinion are labelled separately and never blended. Where something could not be confirmed, the page says so instead of guessing — you will find a “what we could not confirm” section in most articles, and I would rather name a gap than fill it with a plausible number.

When the law changes, I record it on What Changed in Indian Property Law, with the date it took effect and the instrument it came from.

If a number here is wrong, write to me and I will correct it publicly, with the correction dated. A broken number is worse than no number.